For the past 2 months of searching I have found an abundance of information on what new mobile campaigns are being planned and executed thanks to sites like MocoNews, Mobile Industry Review, MobileCrunch and Mobile Marketing Watch. What I feel there is a lack of is the results from those campaigns. Sure, quotes like, "We saw an increase in sales" helps but specific numbers on methodologies used, abandon rate, what worked, what didn't are hard to come by. How was mobile incorporated in to other media? Did you see the mobile cannibalized other efforts in the campaign?
I came across MobiAD News today and was pleased to find a list of mobile campaigns in one spot that went in to fairly deep review and explanation of the campaign. I completely agree that Mobile Marketing is new and exciting but let's get passed the giddiness for a moment and get down to what works and what doesn't and progress mobile efforts to where they could and should be. With the current state of the economy, it is now that we should be seeing the most innovative thinking to provide consumers what they are looking for.
Please comment below if you know of any good resources, free or paid (preferably free).
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